It doesn't make a difference if you earn through a dividend or just price increase. They're all the same at the end of the day. What matters is if there will actually be a real use for the token and a subsequent demand for it.
Absolutely this. I've read through their website and it seems this token serves no purpose whatsoever. It's full of complete nonsense statements like "SMART-PYRAMID SMART-MEME SMART-COIN". It seems like it was created solely for trading, and who in their right mind is going to trade a coin which makes them lose 10% of their stack with every trade? This is at best worthless, but more likely some convoluted scam attempt.