Unification Foundation utilizes EOS blockchain to create a new paradigm of transparency, privacy, and efficiency for data interoperability, benefiting users and companies alike.Announcement and In-Depth FAQData fuels research, advertising, and social media - we create and use it daily. Unfortunately, current data management is fragmented and non-standardized, with no consolidated marketplace in existence. Researchers and advertisers lack the protocols to access the data they need. Smaller apps and websites cannot easily sell the data they’ve curated or grow by purchasing new data. Users have no control over how their data is shared, nor are they rewarded for creating value.
So we asked ourselves, how can we create a new paradigm of data management which adheres to our deeply held values of transparency, privacy, and efficiency while benefiting users and companies alike?
Using the innovative and scalable decentralized operating system of EOS, we have built a functional protocol which allows inbound rails to the blockchain for consumer Apps and software.
The On-Rails to Data InteroperabilityWhat this means is regular Apps and Software-as-a-Service (SaaS) with regular, non-“crypto” userbases can onboard through Unification - allowing distinct benefits:
First, Apps "standardize" user data through a simple Software-Development-Kit (SDK), losslessly converting it to an exchangeable medium. Permissions and tracking of exchange are controlled through the EOS Blockchain, providing innumerable opportunities for apps to monetize and manage data never before available.
Secondly, users access immutable control over their data via our interface named “BABEL”. This allows users to have a "view" into where and how their data is shared, be able to open or close their "data faucet" at any moment, and to receive compensation remitted for their data in United Network Distribution tokens (UND) via our HAIKU Smart Contract protocol.
HAIKU Smart Contract ProtocolAll this seamless data transfer is achieved through HAIKU, our Protocol Layer built on the EOS blockchain using C++. Haiku consists of three parts:
1 - Smart Contract System templates deployed by individual Apps which standardize their data into an easily exchangeable format.
2 - Our Client/Server side SDKs installed by Apps to encrypt/decrypt the hashes which control access to the data. It’s important to understand that actual data is not stored on the blockchain, rather it is the hash/access key to the data which is transferred and stored.
3 - Unification’s master Smart Contract which secures the system, called “MOTHER” - All sub-contracts must be approved by MOTHER to transact within the ecosystem.
Unification’s state-of-the-art protocol provides the pathways for full interoperability of data across apps, consumers, and organizations. From here it is possible for a full "data marketplace" to be built on top of this protocol.
BABEL User Interface and Data MarketplaceInstead of waiting for some “knight in shining armor” to emerge and build a better marketplace, our team at Unification has taken decades of experience in the AdTech and consumer data industries and developed a marketplace named BABEL. This marketplace has important functions:
First, BABEL provides data purchasers and sellers with a visual/clickable interface to the marketplace where this data is listed and gives end users friendly controls to transfer it immutably via the EOS blockchain.
Secondly, BABEL provides end users with both a "wallet" for accessing UNDs and an overview of all data collected about them by various apps. Users have the levers to approve/deny/shutdown all data faucets and requests. This is not enforced by "terms of service," but rather by the Smart Contracts and blockchain, with the immutable controls of data flow given to the individual.
Mass End User AdoptionTo achieve critical mass adoption, Unification has an enterprise outreach division modeled after the Global Sales process at Oracle. Instead of asking apps to develop in a "walled garden" from scratch or acquiring individual consumers one-by-one, Unification understands resources are better spent on concentrated enterprise outreach and onboarding smaller Apps with user bases of 100k-2mm (at least to start). By doing so we have the ability to achieve instant large-scale adoption, as users and data are onboarded en masse.
Unification’s Multiverse has been well thought out and studied - playing for the end-game. By end-game we do not mean a token which will have a "high value” merely for its own sake. Rather, we are developing to be the future protocol layer of the internet and data exchange, offering a lossless format for businesses while giving consumers full control over their data, and staying in front of current and future regulations such as GDPR.
Learn More About UnificationAfter 6 months of development in stealth mode, we are pleased to announce our official public launch. Here are a few sources of information where you can learn more about Unification. You can visit our website at
unification.com, where you can get more information, read detailed FAQs and team bios, and download our WhitePaper (it is 88 pages including technical analysis).
If you are a developer, take a look at our GitHub at
https://github.com/unification-com/haiku-node-prototype/ where Paul, Shawn, and Indika have been working tirelessly to develop usable demos to implement the creation of UND tokens and exchange of data between apps.
Finally, don’t forget to check out our Telegram group, where the magic happens -
t.me/UnificationFoundation - the fun has just started!
I think that’s all for now, but this is just the beginning. Our team members are here and available to answer questions for you as we develop this into a functioning reality for the future of data. We are currently in our private funding round with a public sale scheduled for August. If you feel you qualify to participate in the private round or would like to contribute or interact in any other way, please reach out on our telegram or email us at
hello@unification.comWelcome to the family.
Neyma Jahan
Founder
Unification Foundation
In-Depth FAQWho is the Unification Foundation?The Unification Foundation was founded by Neyma Jahan, visionary and successful entrepreneur in direct response marketing and Internet of Things industries. The core development team built numerous apps and SaaS, including a middleware with over 80 million unique installs. We have powerful advisers with direct lines of communication and insight into Financial Technology, AdTech, HealthTech, and Enterprise Sales industries. Together with an experienced outreach team, Unification is achieving mass adoption by integrating existing apps with the benefits of blockchain technology.
What is Unification?Unification is a blockchain-based protocol, utilizing off-chain apps and on-chain Smart Contracts to create a transparent and standardized data marketplace and user sovereign identity center. Bringing users, apps, research institutions, and advertisers together in an open and free marketplace benefits everyone.
Users manage their data permissions and can be compensated for sharing access. Small companies can readily buy and sell data in an open marketplace. Advertisers can cross-reference information for better data points, and research institutions can access large amounts of previously unavailable data.
What are example use cases of Unification?There are infinite potential use cases for the Unification protocol, here are just a few examples:
Medical Research- One UApp collects a user’s GPS data. Another UApp privately stores that user’s medical records. A third UApp receives permission to access this data across millions of users and sees that all of the users whose GPS data shows them walking daily by a certain lake have a 67% higher chance of developing a particular rare disease.
- This leads to notifying authorities, who test the waters in the lake to discover there was a previously unknown pollutant present in the lake.
Matchmaking- One UApp collects browsing and social media data. Another UApp uses intelligent matchmaking to help users find the perfect romantic partner. The matchmaking UApp, which has access to the web and social data of millions of other users, is able to make amazing and unequivocal romantic matches.
AdTech- An AdTech UApp is installed on a user’s mobile and desktop devices. This collects their typical behaviors and browsing data and sends it back to the AdTech firm. In the old paradigm, the firm would then package and sell the data to advertisers; this whole process would be something the users were neither aware of, nor compensated for, as they had previously agreed to some vague Terms of Service when signing up for the app.
- In the new paradigm, users allow permission to access and sell their data through a HAIKU Smart Contract. The AdTech firm sells dynamically packaged and tailor-made data to advertisers, and pays a remittance to the users. The HAIKU dictates that continued access to the data requires ongoing payments of UND to both the AdTech firm and user.
Why does Unification need the blockchain?The blockchain provides an immutable mechanism of access, encryption, transparency and the ability for users to grant or revoke access to data as it is shared between parties. Only a decentralized blockchain can provide these advantages with no central point of failure, and EOS is the only blockchain that is possible to implement Unification's grand vision.
Why are you building on EOS?EOS offers two massive advantages:
- Fast transactions with the ability to scale – Unification is building for mass adoption, with millions of data permission transactions and UND payments a day, happening mostly in an automated fashion. Only EOS offers increased scaling with network use, starting with thousands of Transactions Per Second (TPS) and theorizing up to a million TPS possible.
- Feeless transactions – the way that EOS works is that instead of paying fees for transactions, such as “gas” with Ethereum or “tx fees” with Bitcoin, the initiator of the Smart Contract will be required to place a “stake” of EOS tokens. This stake is held in reserve and allows them to execute a certain number of transactions for free. EOS makes this possible with a limited 5% yearly inflation and the Delegated Proof of Stake (DpoS) consensus mechanism. This allows UApps to use the Unification ecosystem without paying variable and inconsistent fees subject to market speculation.
Is Unification working directly with EOS?After talking to almost every major blockchain provider, we found that the core development team and community at EOS is the most in line with our ethos. They have also been very generous in lending direct developer support and making sure that the technical architecture of Unification integrates seamlessly into the EOS blockchain. On a business development side, the team at BlockOne is very supportive and helpful – extending their network of connections as we are building the layer that allows regular apps nearly instant access to the EOS distributed operating system. At the end of the day it is about the people that you work with, and we like the people over at EOS.
How does Unification benefit the end user?Unification is designed for mass adoption by end users. End users meaning our parents and neighbors, not “cryptocurrency early adopters.” Unification provides them with data sovereignty and self-sovereign identity, allowing users unilateral control over their own data. This allows them a view into all data collected and gives them the levers and faucets enforced by code to control the flow of this data - and receive monetary compensation.
By encrypting stored data and putting the access permissions on a blockchain, there is no central point of vulnerability, all actors involved have a transparent and immutable record, and the user remains in control at all times. All this happens with the apps and websites they already use.
How does Unification benefit apps and websites?Existing apps and websites benefit from access to a robust data marketplace, user integration, experience, and compliance with changing privacy laws. With the recent European Union laws on General Data Protection Regulation (GDPR), many companies are updating their policies and practices. Additionally, users are demanding more transparency and ethical use of their data. Unification solves both of these problems, creating an honest and open user experience that benefits everyone.
By joining the Unification platform, apps and websites can sell the data they've curated directly to research firms and advertisers, cutting out middle-men and better monetizing user data. This greatly benefits smaller companies that do not have access to the closed markets and personal business deals currently used by industry giants. Additionally, data curators can easily become data purchasers on the same market, allowing them to expand their user base.
How does Unification benefit data purchasers such as research institutions and advertisers?Data purchasers have access to data sets previously unavailable, all in a unified and streamlined marketplace and for a fraction of current costs. For research firms, this allows cross-referenced information on a grand scale. This allows Machine Learning and Artificial Intelligence (AI) firms the data required for industry advancement, as well as specific data points that humans simply cannot think to look for. For advertisers, the data marketplace is an ethical window into user preferences. With tailored and robust data sets, advertisers can purchase only the data they need directly from UApps or users.
What is a UApp?This is a term coined by Unification, a Unified App, where the user-controlled permission to access the data is encrypted and distributed on the EOS blockchain. The app or website itself operates as it always has, simply introducing a Software Development Kit (SDK) for data access, categorization, encryption, and interoperability.
What is BABEL?BABEL is a central interface for users to manage their digital identity. Actualized as a mobile and desktop app, it is designed to act as a wallet, identity center, and data clearinghouse where individual users can visualize and manage the permissioned flow of their data. Users can receive notifications of requests to purchase their data, and be paid in UND tokens. Users can also find more Unified Apps (UApps) to enrich their internet services, protect their identity, and earn more UNDs.
Can Unification be used with other chains like Ethereum?Because a UApp only requires access permissions to be distributed on the blockchain, any App, DApp, or Software as a Service (SaaS) website can integrate easily with the Unification ecosystem. For instance, one of our incubator UApps is CoinSparrow. CoinSparrow's core function is a Smart Contract that provides escrow services and dispute resolution for peer-to-peer transactions on the Ethereum network. This links into Unification by using the sovereign identity system provided by BABEL, so that users on CoinSparrow can have a shared identity with other UApps on the Unification ecosystem, however they choose to set permissions.
Will apps have to rewrite their entire databases to join Unification?No, absolutely not - The purpose of Unification is to make the transition onto blockchain for apps and consumers as frictionless as possible. An app or website keeps their existing database structure and calls to a HAIKU Smart Contract, which a sort of "catch mechanism" that routes and encrypts the data in their current storage. The user has the permissions to open or close this data faucet at any time within their BABEL interface.
Can UApps be built from scratch on Unification?Yes, absolutely! BABEL, the core wallet and data marketplace of Unification, is built from the ground up along with numerous other ongoing developments. The non-[Suspicious link removed]ponents are being developed in various native coding languages and the blockchain aspect is developed in C++, allowing easy integration of any existing or new project.
How are HAIKUs written?A HAIKU can be considered a "smart contract within a smart contract" and is written in C++, the language of EOS. Like the namesake, a HAIKU is generally designed as simple as possible with a core reusable module. This base module is modified to allow for varied Input/Output and categorization depending on the current database structure of an app or website.
What is the utility of the UND token?The United Network Distribution token (UND) is used as a transaction mechanism between UApps with other UApps, as well as UApps and users. The HAIKU Smart Contracts can be programmed in a way that UNDs are exchanged on a fixed or dynamic rate between entities in exchange for opening and closing of data faucets, or an ongoing payment based on time or data shared. End users can also use UNDs to purchase services or goods from UApps within the Unification ecosystem. More details on the UND token can be found in the corresponding section of our whitepaper.
Do UApps have to use the UND currency?No, we think this is a very important point to define and stand behind. We think most current "consumer plays" in the blockchain space are likely to fail because they are creating friction of adoption and forcing users by dictating what payment channels they use. Unification understands that the benefit to both the end consumer and websites or apps on the blockchain is immutable sovereign data control, not asking them to use a specific currency. Because of this, UApps can keep their current platforms and collect payments in whatever form they prefer, for example Paypal, Credit Card, ApplePay, Bitcoin, Ethereum, Litecoin, or UND tokens.
How are the funds used?- Development Headquarters based in Singapore - Our team of developers and transition experts are working around the clock at the Unification Foundation building our mainnet, testing our HAIKU Smart Contract system, and running day to day intricacies.
- App Outreach Office based in the North American West Coast - Our outreach team runs an on-the-ground outbound sales education force to reach out to existing apps, websites, and SaaS companies with existing user bases and transitioning them to UApps.
When is the ICO?Per the roadmap on the whitepaper - The private sale ICO begins at the start of June to coincide with the EOS mainnet launch. The private sale is only open to select individuals and institutions. Those that believe they can provide long-term value to the project and want to inquire about application for the private sale, please email us at
hello@unification.comThe public sale ICO will begin in August. More information will be made available in the near future.
How much will UND tokens cost at ICO?UND token purchases are valued in USD at the time of purchase, equally for whichever payment is used (BTC, ETH, or EOS). In total, 1,000,000,000 UND tokens are generated, with 400,000,000 tokens distributed in the ICO sale. More details on the UND token can be found in the corresponding section of our whitepaper.
How can I support the Unification Community?
There are many ways to support including development, integrating your app or SaaS with Unification, content generation, app awareness or community outreach. If you want to get in touch with our core team to see how you can be a part of the movement, please email us at
hello@unification.comCan I test the Unification protocol?Yes! We have a working prototype, available on our GitHub page. Our proof-of-concept protocol is written in Python, and allows you to test the creation and transfer of UND tokens in exchange for data. Our main net release is written in C++ to implement onto EOS. You can visit our GitHub page and download the code base. We have step-by-step documentation for OSX and Linux users on the wiki page.
Where can I download the whitepaper?Find out more, download the Whitepaper, and stay tuned for our private and public ICO at
Unification.comYou can also join us around the web:
Telegram :
t.me/unificationfoundationTwitter: @UnificationUND
Youtube:
https://www.youtube.com/channel/UCUrnvYlnrchkeIFBx4LzPGAPlease join our community, ask us any questions or give any feedback you have. Our team members are happy to help.
NOTE: Official Responses will come from team member accounts: Neyma and Will|Unification
