While most wallets store a 24-word memory key to access funds, the Bitfi Wallet allows wallet holders to store an unlimited amount of funds, without possibility of loss or theft, by utilizing a proprietary and open-source Bitfi algorithm that calculates the private key with a powerful onboard CPU from the user’s own unique secret phrase
So, this is essentially a brainwallet right?
This is (IMHO) a "Bad Idea"™... It has been proven that humans are incredibly bad at choosing "strong" passwords.
THE RESULT IS THAT:
The wallet is controlled and backed-up using a single phrase (there is no separate password or pin-code and mnemonic seed to keep track of).
The phrase is user created in such a way that it is impossible to guess but is also easy to commit to memory. For example, a possible phrase can be “10 Scary Things My Doctor Is Not Telling Me” or “WhyDoesShakespeareLoveMonero”.
The wallet asks that you also enter a second anchor such as a phone number, social security number, or email address or “salt”. This ensures that no two users can ever end up with the same phrase.
I especially like the way they claim everything is secured by a
single passphrase... that also needs a 2nd "anchor" like a social security number, or phone number or email address or "salt"... soooooo, that's two things you need to remember then?
This single passphrase+salt approach isn't exactly revolutionary either... they're basically just replicating
WarpWallet but using a dedicated hardware device.
A truly secure cryptocurrency wallet allows the user to store an unlimited amount of funds without any risk or possibility of loss. To increase security to this level, the Bitfi wallet is controlled and backed-up using a single secret phrase which gives users the option to commit the phrase to memory without the need to write anything down.
And when you sustain an accidental head injury and suffer from memory loss... what then?
Honestly, their entire marketing spiel is so flawed. There are risks involved in EVERYTHING. Anyone with even just basic experience of Risk Management understands this... that's why it is called Risk
Management and not Risk Elimination.
Once the wallet is set up, the device automatically receives the latest software updates thus completely eliminating any possibility for a user to download corrupt software or fall prey to phishing attacks.
And what happens when some junior intern at Bitfi uploads the wrong image to the update servers? or if/when Bitfi servers gets hacked and bad code is uploaded? There is no way for a user to NOT get the corrupt update
Forced updates are not a great idea, IMHO.
Still, it is good to see competition in the Hardware Wallet space... and I commend them for trying a different approach. Just not very impressed with their hyperbolic marketing