Ahh so I'm not the only one. I was following the tweets and trying to get the Windows mining up and going, couldn't find the .exe, the appdata folder wasn't created when they said to put the config file in the bitcoin appdata folder, confused as all hell, thought I was retarded... Turns out it wasn't just me. That makes me feel less dumb now.
The windows maxcoind.exe was bugged and it wouldnt run on my win7 PC but would on an XP one which I tried an hour later. They released a fixed file on github but many didnt see it. It did work on win 7 after but maxcoind getbalance and getaddress didnt work. well not until after I tweeted are we running a botnet for you and suddenly it started working 10 mins later, coincidence?