What do you think vendors who accept cryptocurrency as payment (for non crypto services - just your everyday coffee shops & retailers) do with the digital assets - HODL VS SELL? Its easy for traders and independent investors to hodl and stay put during the volatile times. But businesses have monthly expenses to upkeep id imagine it is very hard for them to stay operationally stable if their main source of revenue came from a highly volatile asset; 10 cups of coffee are worth 50$; the coffee is paid for in BTC, two days later the same BTC is only worth 30$ and they just lost 20$ on the sale, i could see this being very problematic in the efforts to increase the mainstream adoption of cryptocurrency.
Are you really new in the forum? The term HODL you are using is taken as joke in the initial stages but you took it seriously so I just asked it.
So whether the traders which are accepting crypto in exchange to their transactions are just HODLING or selling their crypto stocks? A businessman can never retain the money with him in liquid form because he has to repurchase the goods and other services for business. If he just holds the money received how he will buy the raw materials to trade.
But it may be possible that certain percentage of their sales which are profits and surplus after meeting their expenditure they may be HODLING as investment to gain in the case of price rise.