The riser cables have a molex adapter so that they don't draw power from the motherboard, but instead draw power from the PSU directly. I don't know where you are getting the 250 watts number from, but you need to figure out how much power is provided on the "one cable" you've indicated. Each PSU provides a different configuration for the Molex cable. There is a big difference in the load you can put on a 5v rail vs a 12v rail. It's not about maxing out the total PSU power, but maxing out each individual rail within the PSU. Best solution is to research more about your PSU
PSU specifications:
http://raidmax.com/psu/rx_735ap.htmlLooking at the above link, I think you would be fine to plug all the Molex adapters into the 12v rail (636W), but only if you plugged all of your video cards into a separate power supply. But I think your question was about using the default Molex cable, which is on the 5v rail, and only has capacity for 100w. So, don't do that...
Also:
http://www.tomshardware.com/answers/id-1812934/735w-raidmax-735ap-modular.html