People are getting fooled by them. Its actually their unique mining feature which is just another way of marketing their platform and distributing their token as airdrop but taking fee in the process which will ultimately ends up in founders pocket without getting legal problem from chinese government.
For every transaction fee a user pays to FCoin in the form of either BTC or ETH, the platform will reimburse the user 100% of the value in FT coins.
They are doing ICO without getting noticed
He seems clever..