[2018/07/02]Exchange Using AI and Blockchain

[johnine]

Exchange Using AI and Blockchain to Tackle Ad Industry’s $19 Billion Fraud Problem

A company is creating cognitive ad banners which use AI and blockchain to reward consumers with tokens – increasing engagement with advertisers.

An ad exchange network is combining an artificial intelligence (AI) system with blockchain technology to tackle eye-watering levels of fraud in the industry and stop consumers from being bombarded with irrelevant ads at inappropriate times.



Read all details here: https://cryptoyum.com/news/exchange-using-ai-and-blockchain-to-tackle-ad-industrys-19-billion-fraud-problem/

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[Harlot]

It looks like a good idea. Interactive ads have existed for a long time now from pay to click sites to even getting rewards fron surveys businesses now have find a way to reward their consumers. The only problem I am seeing now is will the viewers really earn a reasonable amount from participating their interactive ads? As this will be the real determinant for their success. No satisfied participants will simply mean now active and loyal members part of their community. In my opinion this will be the most critical part of their campaign.