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August 16, 2018, 02:42:34 PM |
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Globalisation is inevitable, and the market abundance forces savvy consumers to look for offers that can emphasise their individuality, thereby giving them special satisfaction...
As serial manufacturing and standardisation of business processes become more popular, marketing techniques mainly focus on the individual and flexible customer approach, which represents the paradox of the modern services market.
While the main processes remain standardised in order to ensure fair prices and quality, they should be perceived as exclusive.
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