Though I'm really not sure why this site is focused on European customers.
Based on the information on invest.com's website, they are based in Europe and are licensed under 31 European countries, maybe that's why they are focused on European customers.
What is your opinion?
I am not thrilled with Bittrex's new partnership since invest.com is almost the same as any other exchange, the only difference is that they also offer derivative trading and portfolio management service. Either way, I hope that at the very least, the partnership between the two would help boost the adoption rate of crypto.