The idea is to bring about more awareness about Bitcoin, allow businesses to advertise, to donate to charity and to give back to users (through a prize mechanism). I think this is in the spirit of Bitcoin.
http://the-million-bitcoin-homepage.com/If there are developers, copyrighters, social media marketers, etc. who are up for joining forces, please get in touch.
Also if anyone wishes to invest in a share of the profits, then BTC could be invested in the prize bounty to potentially drive usage.
Anyone interested please PM me.