Creating successful ICO is not easy.
Here’s how to make sure that your ICO is successful.
Companies try to raise funds for the new cryptocurrencies by conducting initial coin offerings. There are many factors behind a successful ICO. Factors like technology, ideas, teams and creators are very important.
I will focus on a factor, which I believe is most important, and that is marketing.
Being a marketer myself, I believe that this aspect of ICO’s is most often overlooked.
Unlike marketing plans for your ICO, no one can offer you the technology, team or an idea for your cryptocurrency.
Here are some steps you should take to make sure your ICO is successful:
Set goals - You need to set specific, but realistic goals for your ICO campaign. To make sure your goals are real, you need to know what you are working with. Familiarise yourself not only with the market but also with your own coin.
Sun tzu said: ”If you know the enemy and know yourself, you need not fear the result of a hundred battles.”
The market is an opportunity than an enemy, but you get the point.
Marketing plan - Finding the right people is very important for creating a great marketing plan.
In my opinion, it is best to outsource this. That is because, there are online professional platforms like Guerrillabuzz (
https://guerrillabuzz.com/) , which will offer you great marketing plans.
The reason for outsourcing the creation of marketing plans is the fact that you can check their success rate.
This platform, for example, has helped their clients raise more than $100 million.
Prepare a pricing strategy - There are 4 most common pricing strategies:
- Undetermined price
- fixed price
- Auction
- Price rise ICO
Prepare a good campaign. Making a good campaign is very important. Your marketing team can help you with this.
They will advise you how to engage your audience.
