So are we about to see a new hardware wallet on offer?
Given the following from their website... I'd have to say "Yes"
Crypto Advance is currently developing a new USB Hardware Wallet with excellent security technology at its core combined with a clean, seamless, intuitive user experience backed by the expertise and experience of a leading global security manufacturer based in Germany.
That might throw up what I believe to be true: most people feel safer if a centralised service is storing their funds for them, so they can recover lost passwords etc.
Sadly, I have to agree with your assessment. A large percentage of people don't seem to want to take responsibility for their funds. It seems like the masses are not ready to "Be your own bank"
Instead, they seem more interested in making $1/day doing Twitter, Facebook and Telegram spam for ShitCoins™
and being able to convert those earnings into fiat. I think that reflects more on humanity in general and how large the gap between the "haves" and the "have-nots" of the world really is, rather than any failure on behalf of Cryptocurrency.