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Author Topic: Good Marketing Practices for Crypto Projects  (Read 15 times)
epiphanyblockchain
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July 24, 2018, 08:19:34 AM
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Cryptocurrency projects are not the same as other projects. All the hype around it, the lack of regulation, its global nature and paid marketing blocking from mainstream platforms like Twitter, Google, LinkedIn etc. Makes it a unique industry in which marketers need to re- learn most of what they know about good marketing practices.

It’s true that Facebook has partially unblocked its paid marketing feature for certain blockchain projects which comply with certain parameters like not being an ICO. But even if your project has already been launched, Facebook is famous among marketers for doing whatever they want and closing your paid marketing account anytime for any reason.

So there are some new practices which marketers need to know in detail in order to effectively create exposure for blockchain projects.

Airdrops
Airdrop campaigns must always have a specific goal. This practice of giving away free tokens, money, coupons or whatever it is, has been practiced for a long time. One of the most famous airdrop campaigns was made by PayPal to get more people to sign up and get referrals.

Airdrops have 2 sides, it can be a very useful strategy for a specific goal, but if made wrong and not taking all the security measures carefully, most of your tokens can end up in hackers’ wallets.

Just like any other strategy, airdrops must have a clear numerical and measurable goal, a number of tokens which are to be distributed, it needs to be promoted, but most importantly, it must have security measures like KYC and other measures also.

Bounty Campaigns
Bounty campaigns are the most efficient and reliable way of promoting a crypto project, wither Pre or Post ICO.

Being crypto projects banned from Facebook (ban partially removed), Twitter, LinkedIn, YouTube and Google, bounties are the best way to create buzz around your project.

At the beginning all project would list their bounties on bitcointalk.org, but now there are tens of platforms where bounty hunters go to participate in bounty campaigns. The most expensive ones can cost up to $20,000 per campaign, but they assure they will provide you with thousands of participants. Of course we are not confirming the veracity of these comments, but we have certainly seen them. Others can be as cheap as $2,500 per campaign. In the end, you will have to promote them yourself in all ways possible to get as many hunters as you can.

Social Media
Unlike non-crypto companies, you need to have a larger online presence. Bitcointalk, Reddit, Telegram, Medium, GitHub, Steemit, are some of the alternative social media channels in which you need to be present apart from Twitter, Facebook, LinkedIn and YouTube.

Each platform has a different type of user. Some of them can be grouped, but the important thing is that you can deliver a clear message on the different aspects of your project. GitHub for example is very technical platform for developers, Bitcointalk is dedicated strictly to cryptocurrency discussions covering several areas of its nature like economy, mining, altcoins, speculations, and more. So if you really want to get close to your users or potential investors, you must try to be present in these platforms and deliver the information that each type of user is looking for depending on the platform they are browsing.

Telegram
Telegram is probably the most powerful a chatting platform. You can have groups with thousands of users, you can have personalized bots to moderate what’s being said and shared in the group, you can have games, you can get stats just as it was another social media channel and more!

It is one of the best tools available to manage your community and keep them updated. Specially for Airdrop or Bounty campaigns when you will have people asking a lot of questions, it is very useful to manage their concerns through a Telegram super group instead of having them write all sorts of comments in your social media accounts.

Web Page and Whitepaper
These 2 specific aspects of your project will be the face and base of your branding. It is extremely important to have a well written and designed whitepaper. Due to the large number of insecurities, there are aspects of the whitepaper that need to be very clear and detailed like team members with the respective link to their LinkedIn account, how the investment recieved will be distributed, what’s the soft and hard cap, business model and others.

As for the web page, it also needs to be very clear and a sort of summary of the whitepaper itself. This 2 are the on the forefront of your company’s image, so take the time and investment to make them look great and have all the relevant information that is expected to see.

Conclusion
These are some of the most common practices when it comes to creating exposure and awareness for crypto projects. But each of these practices needs to be well focused and most importantly, create all the security measures to ensure the reliability of the results, and build an image of trust around your project.
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