TOKENIZED CONSUMER DATA
OUR PLATFORM
We’ve built a platform with access to 50+ million consumers globally. Clients can access these consumers through our APIs. For consumers, we offer the flexibility for them to exchange their personal data and insight for the value they deserve.
THE PREDIQT PORTAL
PREDIQT’s portal can be accessed on desktop PC or our downloadable App. We have designed an user friendly and engaging experience for consumers to provide quality consumer insight data.
HOW WE DO IT
PREDIQT accesses consumer panelists through exchanges and panel suppliers. Panelists opt in to receive rewards in the form of digital tokens. We provide a downloadable app so mobile users can complete surveys.
The app feeds data and task completion indicators to our blockchain platform servers where we process, secure and validate data for sample buyers. We assign unique identifiers to respondents so that we can pay out incentives each time data is used.
INDUSTRY SEEKING A SOLUTION
In 2018, $170 billion was spent globally on advertising. $46 billion was spent globally on market research just to guide the $170 billion in advertising expenditure (ESOMAR Global study 2018). Although brands and market research firms spend large sums on research and advertising, they are increasingly dissatisfied with the accuracy of the data collected.
Accuracy of measurement, truthfulness of consumer-collected data and shifts in technology have resulted in the industry seeking new techniques and innovation to achieve a more accurate picture of the consumer. Failure to do so is apparent in the financial performance of companies in market research. A recent survey of industry participants (Greennbook Grit Report 2018) revealed the following problems with collecting consumer.
THE PREDIQT SOLUTION
THE PREDIQT APP
Consumers conduct the majority of their digital activities and ecommerce activity on mobile devices. PREDIQT recognizes this and continues to develop an engaging experience for consumers on our mobile App.
As described in the PREDIQT Portal, we make the same experience available on Desktop PCs:
*Easy to navigate menus
*Readily available view of reward point balances
*Inventory of activities that are easy clicks away
*Effortless redemption process to convert points to cash, merchant credits or crypto
OUR ROADMAP
OUR TEAM
