People like Ver are no longer relevant to the bitcoin because they have long abandoned the real bitcoin to have their own altcoin. How would you buy bitcoin.org and advertise something other than BTC?
Not so difficult. Doing exactly what bitcoin.com is doing is enough. You keep everything as it is but redirects and promote Btrash wallets and others products. See on bitcoin.com, they teach to people what is Bitcoin, how to use it etc, but they are talking about Btrash, not Bitcoin. People think they are using bitcoin while in fact, they are using Btrash