That is an interesting experiment! I dont like that he bought social media profiles with followers, as they were probably grown inorganically. I am looking forward to organic and effective social media channels to get the message of our ICO project out in the crypto space. Additionally, we will be working on the SEO aspect of our ICO project.
He referred why he had bought social media accounts. All of the social media accounts are grown through fake followers, friends. For that reason, he referred it as not worthy. For organic result, SEO can be a great aspect but before that you must have to comply with "A good project". I believe in quality product more than quality marketing.