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July 27, 2018, 12:16:07 AM |
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What’s On Pic is a service that affects customers and stores by bringing them more opportunities and benefits. It is a unique tool that considers all e-commerce challenges and offers a complex solution for the e-commerce future.
Development of e-commerce causes various challenges. Solving a number of e-commerce issues that arise in the process of dissemination of this activity is one of the main tasks.
One of the main and fundamental issues of global e-commerce is trust. Comparing to traditional commerce, trust is more important for e-commerce since products and services purchased through the Internet cannot be immediately verified, and there are no rules and regulations. Over 42% of consumers call "trust" the main barrier to purchasing online. Therefore, to succeed in the global e-commerce market, it is extremely important to create an atmosphere of trust for consumers, in particular, for those who make cross-border online purchases.
So what is the solution?
People tend to trust their friends and they are more likely to believe their friends than unknown people or stores when making their purchases. Thus, recommendations made by friends create more trust and people feel more confidence towards recommended stores and products.
Social networks represent a place where people give such recommendations by commenting or making posts. For instance, if a person sees a post published by his friend about a specific product, he will be more willing to buy this product rather than when he sees this post made by a store.
Therefore, creating a trust of customers by recommendations of their friends on social networks is a good solution for the e-commerce market.
It is important to note that social networking and trading platforms tend to merge and shopping behaviour of customers is changing. As a result, e-commerce is transforming.
Earlier the consumer’s behaviour was like this: go to the store – find the product – remember it – look for the best offer in stores – purchase.
Nowadays, this behavioural model is becoming obsolete and new solutions appear, allowing consumers to make purchases at the moment of making decisions and without too much effort.
What’s On Pic service realizes that modern customers tend to make purchases impulsively and it solves this problem by giving an opportunity to make quick purchases when browsing photos on social media networks or on the Internet.
What are the prospects?
The e-commerce market is a promising one because more than 61% of global consumers believe that online shopping saves money, and the price is the most important factor when deciding where to buy. What’s On Pic provides customers with a list of stores where they can buy the desired product at the best price. Thus, customers will get more opportunities to choose the best product for them and stores will increase their customer flow.
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