This is very good news. This means that huge companies have begun to glance at cryptocurrency as a means of payment for their goods or services. And for the last question it seems yes, of course it would be better and more popular considering the coin is backed by huge companies like McD.
I think that its good that crypto has been popular among the companies, but if every companies create their own crypto we will have a lot of weak alt coins, that is not what we want at all, we already got enough alt coin in the market
It's a meme...
They are just playing on a trend. It's the same concept as their cards of the same purpose but now in the form of a coin. I've got anniversary tokens that give free dessert at a local steakhouse. Has nothing to do with blockchain or crypto. Means zero.
Maybe for now it's just meme, but I believe if its famous then the companies will really start to make one, it's not difficult to make the coin, if the coin is a failure the company will just dump it, if its success then it can increase their profit