There are lots of projects who launch their pre-pre-ico and highly advertise their product before they start their first stage of pre-ICO. Do you think it's justified?
I think it's ok, they call it "seed investing". It normally occurs 2-3 months or more before pre-ICO.
While they are given huge bonuses, it's also justified as they are taking LONGER RISK and their funds are tied longer compared to pre-ICO and ICO participants.
The tokens on seed investing may not even hit the an exchange in 6-10 months or even longer.