Its refreshing to see a genuine serious non-crypto business running an ICO.
However from the very start I have few concerns... I suppose you know that the tokens you sell, will not be treated as utility tokens, but will be considered a security (or even equity) token, with all the regulatory burden caused by that. See, for example, this:
If a crypto token derives its value from an external, tradable asset, it is classified as a security token and becomes subject to federal securities regulations. Failure to abide by these regulations could result in costly penalties and could threaten to derail a project. However, if a startup meets all its regulatory obligations, the security token classification creates the potential for a wide variety of applications, the most promising of which is the ability to issue tokens that represent shares of company stock.
Did you take care to meet all those regulations, for your jurisdictions at least?
Being a security token, also means having a hard time listing on exchanges. Most exchanges I know, do not accept security tokens, others have de-listed the ones they had, to comply with regulations. There are some accepting them, but they are very rare and hard to get on (see this for reference:
https://blog.neufund.org/token-up-2-your-complete-guide-to-security-token-exchanges-fab49baed8fc).
So... related to this:
2. unlike a share of a non-listed company, the token is a liquid asset that can be traded online anytime
what are your specific plans to make those tokens really exchangeable/tradeable?
