Roguebitcoin.com is owned by The Blue Diamond Exchange LLC they are registered with FinCEN. It's about as legit as it gets. The site has not changed any prices in the last few days either. Blue Diamond is an OTC exchange, they cash people out with gold or USD.
The 1/10ths had a different picture and the price was 0.12
yesterday last I checked (might have been a few days ago).
EDIT; I can't seem to find any evidence to support my claims so I guess we'll just have to agree to disagree