http://www.scribd.com/doc/209050732/MtGox-Situation-Crisis-Strategy-DraftCRISIS STRATEGY PLAN"
Financial Assets and Liabilities
AssetsLiabilitiesBitcoins
2,000 BTC in the Hot Wallet624,408 BTC(Customers) +120 000 ( MtGox) -
80 208 BTC From banned or suspicious accounts
Fiat
22,430,000 USD In the bank account (averaged across currencies)55,000,000 USD (but still unclear at this point)5,000,000 USD held by CoinLab5,500,000 USD held by DHS
Total
32,430,000 USD + 2,000 BTC ( MtGox av price 160 USD= 320,000 USD ) 55,000,000 USD + 744,408 BTC (MtGox av price 160 USD= 119,105,280 USD)
Other Assets
- 1.1 million of account and 550,000 verified customers - High volume of trading - Trained AML team and process - High publicity (broken but customers are still buying coins and depositing) - Valuable domain names: bitcoins.com, etc - New trading engine (Midas) - New brand and services ready to be launched (Bitcoin Cafe, Japanese wallet "Bitpocket")
Part 1: To reduce liabilities
The stakeholders of MtGox are not the owners, but everyone in Bitcoin. This is sad but the reality. The current situation will negatively affect everyone who owns or operates in Bitcoin. We will need to inject fresh coins inside the system in order to establish a basis to eventually clear the books by running the exchange (perhaps 200,000 coins). The costs of not doing so are incalculable at this stage.
Support from Bitcoin big players and core community - long term, high leverage:
Coins for equity, coin donations, and cash injections to buy coins at the cheap MtGox price are some options among many.
Bet on future profit to refill the lost coins - Long term, low leverage:
Regardless of malleability and regulatory issues, MtGox's main problems are massive robbery and poor bitcoin accounting. However, the business as an exchange is highly profitable and healthy when run properly.
(Please refer to the business plan draft attached)
MtGox business is healthy and profitable
Projection Draft
Income Statement
* April 1
st
, 2012 - March 31
st,
2013** April 1
st
, 2013 - March 31
st,
2014*** April 1
st
, 2014 - March 31
st,
2015*** April 1
st
, 2015 - March 31
st,
2016
(Amounts in thousands of USD
Net Sales1,35110,75031,50071,950
Cost of Goods Sold40100150200Gross Profit1,31110,65031,35071,750
Selling, General and Administrative Expenses 1)1,0997,63511,35015,900
Operating Income2123,01520,00055,850Interest Income671440Foreign Exchange Gains76--- Non Operating Result8271440Ordinary Income2943,02220,01455,890Corporate Taxes81,0226,16416,890
Net Income2862,00013,85039,0001) Breakdown of Selling, General and Administrative Expenses
* April 1
st
, 2012 - March 31
st,
2013** April 1
st
, 2013 - March 31
st,
2014*** April 1
st
, 2014 - March 31
st,
2015*** April 1
st
, 2015 - March 31
st,
2016
(Amounts in thousands of USD
Subcontracting Expenses 2)8143,6506,20010,000Accountant, Consultant and Lawyer Fees1673,3004,0004,000Commission Fees513404151,000Depreciation0125360400Advertising Expenses475160200Salary60105130150Other34085150
1,0997,63511,35015,900
Part 2: Shut down MtGox.com, launch new branding Big focus on the future
Letter from the CEO Admitting his errors and expressing desire to fix the situation by stepping back as a CEO. Blaming the technology implementation which was not sized and designed to deal with such level of transactions or to deal with malleability.
It’s time to step up and face reality by bringing a transition of respected advisors who will run things properly. In Japan, a CEO cannot resign until a new CEO is nominated. In that case customers knows that MtGox is still around and working, but under new management. Try to reduce the impact and raise stakeholder confidence, and eventually get Mark out. New branding, means that there are future-forward plans already in the works, and customers will see that MtGox actually has a plan in motion
Part 3: 1 month transition while updating the industry
In order for stakeholders to follow up on MtGox progress, we will use SNS platforms with constant positive communications. - Every new milestone reached will be announced: Team members, new marketing, progress on the technology implementation etc...
- The Customer support will stay operationa
l to deal with people who want to have access to their account/history
- During this period, the advisory board will be created,
hopefully a new CEO can be chosen and try to reset and secure the trading engine platform. Expertise to find: Analysts, top class developers (crypto), IT security expert, marketing, Bitcoin experts, economists, execs (CFO, COO, CMO, etc)