Why Millenials Love to Travel
Karla is a 31-year old graphic designer, living in Atlanta. She says that on average she spends about $10,000 a year traveling- maybe more- and she’s not alone.
Many studies suggest that a majority of millennials say they prefer to spend their money on experiences over owning things. In other words, they’d rather go on a 7-day backpacking trip to through Costa Rica, than to own a new Tesla Model S.
This generation is willing to work two jobs and not worry about things that past generations considered a sign of success like buying a house or saving for retirement.
The “experience economy”, a term coined by businesses built on creating memorable events for their customers, is quite literally consuming the travel industry with 72% of Millennials choosing to spend more money on experiences than material items.
And boy are millennials willing to spend on travel! In fact, they have an estimated $200 billion spending power!
Travel Contributes to Millennial’s Quest for “Uniqueness”.
We all know that millennials are known for placing an emphasis on being drastically unique from the preceding generations. Part of that uniqueness is expanding their identity through culturally rich experiences and exploration of the unknown. And, of course, travel provides both.
This means most millennial’s travel involves more adventure and the desire for more customisable experiences.
Social Media Inspires Travel
If you’re a social media user, I can bet that you’ve felt it once while watching a Snapchat story from the VIP section at a Taylor Swift show or maybe scrolling through the colorful and eye-catching photos taken by your best friend, who is now a “digital nomad” surfing the globe on a whim, sharing her marvelous adventures with you.
It’s that slightly jealous, tiny bit uncomfortable feeling that your life isn’t quite measuring up to everyone else’s. That’s called FOMO, or Fear Of Missing Out.
And Millennials seems to experience more than any other group.
Think about the influence of social media on every aspect of our lives today. It affects nearly everything! Travel is no different. Social Media has completely changed travel, for both the traveler and the service provider, such as hotels, airlines or transportation companies.
According to many Millennials, FOMO is stirred-up when they see photos of exotic destinations or extraordinary adventures from their friends.
So much so, that when asked, 69% of millennials regretted not taking a last minute trip due to their FOMO!
And we know that people love talking about their travel on Social Media. On average there are 14 million mentions of travel on social media each month (Yes, 14 million — which is more mentions than Kim Kardashian, Katy Perry, and Taylor Swift combined!)
And a whopping 97% of millennials post to social media when they are traveling, to share their experiences with their friends and followers.
So, as you can see, Social Media is (and will continue to be) a large influence on the destination and the type of vacation Millennials (and the rest of us too) chooses to book.
While there are many reasons that Millennials have placed an extremely high value on travel, the ones listed above seem to be the most influential.
So why do Millennials love to travel? Experience, inspiration, adventure, FOMO and — because they can.
End-to-End Trips Booked In Minutes
Until now, there wasn’t a place that would allow Millenials and other travelers to book an end-to-end trip, complete with local gems like hidden bars and local hangouts.
Please.com offers pre-designed, customisable, end-to-end trips, that you can book in minutes.
Yes, that means that by using Please.com, you can book trips that include everything from hotels and restaurants, to meal sharing, home rentals, and hobby sharing. We are a one-stop platform for booking everything you would or could ever want in a trip, in a fast, simple way!
Please.com has been laser-focused and working hard to create this one-of-a-kind, comprehensive, hybrid, travel booking marketplace.
I would like to invite you to visit our website where you can get an exclusive sneak peek at our demo.
Stay tuned: Please.com will be officially taking off in the fall of 2018!
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