Artificial Intelligence, Big data and Blockchain are proven to be the technologies whose time has come. There is a speculation that the project which involves any of these technologies is deemed to have an enormous effect on tech market. This notion has led just the Blockchain projects to gather $1.8 bn investment in 2018 (Rowley, 2018). With the number of interested investors increasing rapidly, this figure is bound to touch $10 bn by the end of this year.
If a project containing just one of the tech buzzwords; AI, Bigdata and Blockchain could gather such public attention, imagine the impact of a project which is based on all these three technologies. Project Delta – a blockchain based platform which utilizes big data to create an AI machine is exactly the latest Initial Coin Offering (ICO) we are talking about.
Developed by a team of researchers in South Korea, Project Delta is developing a decentralized system using blockchain to reward users who contribute in creating, sharing or even utilizing data. The concept is to create a focal point of all the data collected over the internet which they call “The Knowledge Hub”. Users are able to access the knowledge hub and are able to do sort,arrange and structure data if it’s in the unstructured form. Users will get reward in form of Delta’s tokens called Delas (I Dela = 0.00002 ETH). Moreover their user interactive AI machine (DEIRO) will go one step ahead and consult live individuals about the query which cannot be answered by contemporary means of web search. The main advantage of DEIRO will be that it will process the data generated by users for it’s knowledge processing. User generated data is proved to be more efficient than random information collected from the web. The project is designed to help the users in following ways.📷
Allow individuals to obtain meaningful information from unstructured data and use that data in machine learning.
Rewarding users for the work they do in management of data.
Decentralizing the current AI technology with the help of Blockchain.
Another target of Delta’s project is to increase the diversity of data available over the internet which is currently dominated by English. Delta’s objective is to target South East Asian market by encouraging the users to transmit data on Delta’s Knowledge Hub in their own language. Among enormous benefits of utilization of big data, the major one will be a sophisticated and targeted advertisement.
How Delta will affect Advertising
Advertisement publishers on Delta’s platform will have a major edge because their message will reach specifically to the people who they want to address. This is made possible by the advanced segmentation of data in the Knowledge Hub.📷
Since Delta’s aim to keep the source code of their program open, advertisement will be the basic revenue source. With their unique data structuring algorithm, Delta is in the limelight of investors and is rapidly moving towards reaching their soft cap.
With the contemporary businesses moving rapidly towards Blockchain and an overwhelming demand of Artificial Intelligence and Machine learning - this project is poised to increase it’s digital footprint in the tech world.
For further details, please visit project Delta’s website
https://projectdelta.io/RNS Sol is a firm that offers ICO marketing services. For contact and details visit
www.rnssol.com
