"...who in their right mind would make such a debt-ridden acquisition. Even with a re-branding to Gox, for me, and I expect many others, this bitcoin exchange is tainted, permanently. I’d rather spend my bitcoins on a ten foot barge pole to keep the Gox beast at bay." LOL
https://coinreport.net/new-statement-released-mtgox/Where's that quote from? I can't see anything that says about a rebranding, but I agree with their view. But like the article said the announcement is just "another non-attempt to sooth the frayed nerves of its concerned customers".