I didn't read the report, but I'm skeptical.
It discovered that a standard deviation soar in searches for various keywords like "Bitcoin" predicted a small rise in the price of the token in the following weeks.
Averagely, according to the report, a single standard deviation shoot up in the keyword search result to a 2.75% price increment.
A 2.75% change is nothing. It can change by that amount every day.
The thing they called The "Keyword Search" Impact and rise up the price for 2.75% isnt really interesting at all you have said these percentages can happen everyday or anytime.
Lots of factors that do affect bitcoins price but this news doesnt really give any surprise at all. There might be a increase on search up but doesnt mean it do increase the demand.