It is not really about going up or down. It is the technology it will provide after some time.
Who would want to miss that?
Most people here have been disregarding the technology aspect of Bitcoin for ages, so that's nothing new here. They can't miss out on something they don't care about. It's maybe not what you like to read, but it's true.
The only thing people nowadays care about are stupid ETFs and bull runs. The SEC became the most important entity in the last few months which is ridiculous. We never needed them to increase and still don't do so right now.
The sooner people acknowledge that bear markets are normal, the sooner we can start focusing on that what really matters, which is utility. If we don't use Bitcoin, what utility is there left other than storing value? Think about that.