Yeah, it's a great project, backed by a professional and hardworking team. OryxCoin's utility is also enhanced by the three platforms the project comes with: Nickets, Bartero and the Nihilo e-commerce decentralized platform.
You should set up masternodes to fully benefit from the rewarding system. Setting up a MN is fast and easy. I've done so myself, and everything runs nice and sexy.
While running a masternode you don't necessarily need to keep your wallet open to get the rewards, but if you do it's for the better, as you collect the rewards from staking as well.
Right now the project is going through their ICO for OryxCash. Investing in OryxCash through OryxCoin will also get you discounts and a bonus. You can also participate in their referral and bounty programs to earn more coins. Just check the details on their website to find out more.