Now that shitcoins is everywhere now the best way to study and know if a coin or token whot to invest on is..
Team behind it..
Functionality of it
Total supply
Utility or security...
i will try to create a list
1 Team behind it
2 The functionality
3 The code
4 The hype
The important thing you need to consider before try to invest in the any ico is the hype, The hype will give you a lot of people that have not gotten the place to participate in the ICO and then they will try to speculate the coin through buy from the exchange site.