All people that stand up to injustice and fight for what they believe in throughout history seem to take quite a beating from those who seem to want unfair trends to continue-Rosa Parks, Martin Luther King, Nelson Mandela...
The context has changed, but people have remained fundamentally the same. Nothing about what's happened with Nike is surprising or unnatural.
https://www.psychologytoday.com/us/blog/nurturing-self-compassion/201703/the-psychology-hate"We developed this method to survive, for any 'badness' in us put us at risk for being rejected and alone. So we repressed the things that we thought were bad (what others told us or suggested to us that was unlovable and morally reprehensible) — and we employ hate and judgment towards others. We think that is how one rids oneself of undesirable traits, but this method only perpetuates repression which leads to many mental health issues.
The things people hate about others are the things they fear within themselves."It's no one's "fault." It's the fault of our animal instincts which causes much suffering not only for those more vulnerable to the injustice, but for the ones doing the hating as well. It shows their immense internal suffering.
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