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September 07, 2018, 10:09:44 AM |
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A lot of effort goes into achieving a successful ICO and part of this process is coming up with a professional ICO whitepaper. This “simple” document conveys a complete picture of your project and should convince your target audience including capturing the interest of the unprepared. Therefore, it is pertinent you source for a professional assistant to complete your whitepaper prior to launching an ICO. A professional white paper should include the following MAJOR sections in order to clearly lay out the objective of the ICO project as well as people behind it.
Problem
Start writing your ICO whitepaper by identifying the pain pushing you to take action. Under this section, identify the problem you are trying to solve as well as people affected by the problem. More so, how does the pain affect them and how many people are affected. A professional ICO whitepaper writer should identify such features in order to place the project in context.
Solution and product description
Prior to jumping into this section identify the “why” context of your project. This will help in bringing forth the solution which should be well detailed in this section as the product description. In simple terms illustrate how the product will relieve the pain discussed in the first section. Bring in the breath of fresh air which shows the project vision of making the world a better place after achieving your goal.
Also in this section discuss the market opportunity and business model as well as marketing and strategy employed in the project. Such section will add business plan appeal to the white paper essential to improving the feasibility of the project.
Token commercialisation and economics
Also known as cryptoeconomics communicate to your audience on whether the sale of tokens is capped or uncapped. Communicate in clear terms how the funds raised will be used and show accountability of every dollar raised to woo investors to your side. Demonstrate mechanisms available to incentivise or encourage token use. Finally, illustrate what will happens to unused tokens from the ICO will they be burned, sold or recycled.
Team members
Team members encompass an important element of ICO whitepaper usually detailing the project team biographies. It is possible for investors to get on board even with a not very convincing idea just because the angel investors will believe abilities of the team remember Android was once a camera operating system! Therefore, include the team qualification as well as past successes and it’s a plus if they have experience in the blockchain domain.
Legal requirements and guidelines
ICO regulation and compliance is increasingly becoming a thorny issue for project developers and investors as well. Therefore, create a legal framework and guidelines that delaminates legal issues such as general information relating rights (on dividends and interests) conscious of the country of operation securities law. All this is important to satisfy proper disclosure requirements and show commitment to regulatory scrutiny. Other information to include under this section includes knowledge required; risks associated with the token acquisition, governing law and arbitration, warranties and representations and important disclaimer clauses.
Roadmap
Include a detailed plan ideally 12 to 18 months showing the development roadmap. For instance, listing on exchange and launching of the beta version should at least be included in this section as the minimum sub-sections.
Take away!
In addition to above salient features of an excellent ICO whitepaper I will give a couple of take away! realised as important in my career in copywriting especially for ICO whitepaper.
Always include a kick-ass executive summary as it’s convenient for busy people such as investors. Always include the problem and solution while keeping it simple and succinct. Ideally executive summary should not go beyond 1 page without any fancy features such as charts or graphics.
Maintain a balance between the use of technical terms and simple language to reach a higher number of target audiences. Focus on satisfying criteria such as:
Does my white paper answer at least 90 percent of reader’s questions e.g. problem, solution?
Can the reader trust your team as professionals on the issue being tackled?
Use callouts and white spaces- these are important to capture the attention of skimmers. Therefore, let those in a hurry get the gist of your project in the very first few seconds. Therefore, make great use of such elements to capture the interest of most readers.
You can reach out for a word or two about services such as ICO whitepaper via below contacts.
Skype: live:sahajrooney100
Telegram: Longlive_SAI
Happy reading & ICO Launching!
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