How can we promote our 5-year-old exchange?

[EileenYY]

Our exchange was founded in 2013, in the past 5 years, we did not pay much time or money in its promotion. The whole company were focusing on technology at that time.But now as you know,due to some known or unknown things, we are losing users everyday... Some loyal customers advised us to do some promotions to attract more new users. I am here to look for help, can anyone tell me how can I promote our exchange? Of course we will keep focusing on the technology at the same time.

[kate.poisonglen]

The whole crypto market doesn't feel well these days, so it's not only about exchange platforms. All crypto projects lose users.
Still, if you have a viable product and a good offer you may still save your boat from drowning. Try the following:

1. Promote your platform on Quora, Reddit and all cryptocurrency-related forums in the relevant topics.
2. Find reputable services with crypto-oriented audience and contact them for cross-promotion.
3. Contact all the coins that are supported by your platforms and ask them to place the link to your platforms in the "exchanges" section.
4. If you already have some audience on social media, run a promo campaign. E.g. "No fees for 3 days for reposting our service on Facebook and Twitter". Duplicate this promo campaign via email marketing.
5. SEO is not dead either. A blog with many keyword-focused articles may attract more audience, but it will require lots of time and efforts. Wordpress+YoastSEO may facilitate the process.

[hase0278]

The user above covered it all in a nutshell but you should start by creating your own thread on marketplace, services, or on service discussion section here in this forum if you haven't already started a thread here. Another good first step to advertise your exchange is to start a signature campaign, reddit campaign or social media campaign if your team can afford it.

[seoincorporation]

Our exchange was founded in 2013, in the past 5 years, we did not pay much time or money in its promotion. The whole company were focusing on technology at that time.But now as you know,due to some known or unknown things, we are losing users everyday... Some loyal customers advised us to do some promotions to attract more new users. I am here to look for help, can anyone tell me how can I promote our exchange? Of course we will keep focusing on the technology at the same time.

Well, i think the best option is to promote it with a signature campaign on this forum, campaigns aren't cheap at all, but they are an efficient way to promotion any cryptos related business.

Other way would be with Google and Facebook campaigns, you know those kind of campaigns where you pay each click you get, but those companies say each click is a potential client, so, sometimes worth it.

[stomachgrowls]

Our exchange was founded in 2013, in the past 5 years, we did not pay much time or money in its promotion. The whole company were focusing on technology at that time.But now as you know,due to some known or unknown things, we are losing users everyday... Some loyal customers advised us to do some promotions to attract more new users. I am here to look for help, can anyone tell me how can I promote our exchange? Of course we will keep focusing on the technology at the same time.

Normal thing to happen which you would really lose up users due to this kind of handling but im still amazed that you do able to sustain for 5 years which we cant see on most exchangers but still even those new do able to get to the top spot because they done the proper way of advertising at the same time giving out the best service among traders in the market. First off, marketing do really matter which you should allocate funds into this one where advertising your exchange into this forum itself will be a good start and as suggested above try to run up a signature campaign, making ANN threads, social medias and all sorts as long it would spread awareness of this exchange but be sure that your exchange would be ready to meet users demands or expectations which can tie up with famous exchangers too if you do like to succeed.

[jhenfelipe]

@kate.poisonglen stated the general ways. To add, here's how you can advertise in Bitcointalk:

1. Make an Announcement Thread about your Exchange - since your account is a newbie, it would be better if you'll upgrade to a Copper Member to be able to post images. Read more at Newbies can now pay a small fee to enable images
2. Advertise on this forum via ad space - there's an ongoing auction now, check the details at Advertise on this forum - Round 255
3. Signature and Social Media Campaigns - they have mentioned it above. I just want to add that you should hire a trusted campaign manager for this, not really necessary but recommended (check List of Campaign Managers)

• Signature - Participants will be wearing a signature representing your exchange and it will be exposed in the forum every time the participants make a post (for ex. mine, I was wearing a BQT signature below)
• Social Media - Participants will like, follow, talk about your service on Facebook, Twitter or other social networking sites

[neuran]

Our exchange was founded in 2013, in the past 5 years, we did not pay much time or money in its promotion. The whole company were focusing on technology at that time.But now as you know,due to some known or unknown things, we are losing users everyday... Some loyal customers advised us to do some promotions to attract more new users. I am here to look for help, can anyone tell me how can I promote our exchange? Of course we will keep focusing on the technology at the same time.

I would recommend for you to seek new upcoming communities with lots of token holders who need to list their token and be the first one to list them. Of course, you need to choose wisely. 

[Kemarit]

Our exchange was founded in 2013, in the past 5 years, we did not pay much time or money in its promotion. The whole company were focusing on technology at that time.But now as you know,due to some known or unknown things, we are losing users everyday... Some loyal customers advised us to do some promotions to attract more new users. I am here to look for help, can anyone tell me how can I promote our exchange? Of course we will keep focusing on the technology at the same time.

Care you share the name of your trading exchange?

You don't need to go further because this forum is your best re-course. But as others have suggested, create a ANN thread here. Sort of giving the community a glimpse of what your exchange is all about so that we can see what offers you can give us. Perhaps users will try your platforms specially if fees is significant lower than other existing trading exchanges we have right now.

[Vod]

we are losing users everyday...

People tend to stick with an exchange they have used before.  If you are losing users, it means something is wrong.  Advertising may get you new users, but it won't fix the issue that is causing the users to leave in the first place.

When users leave, offer them something to do a survey and tell you WHY they are leaving.

[TheUltraElite]

Our exchange was founded in 2013, in the past 5 years, we did not pay much time or money in its promotion.

What was the source of traffic if you didnt promote it at that time? If you got a number of customers sign up at one time - do check what the source of traffic was and you might find some interesting info.

The whole company were focusing on technology at that time.But now as you know,due to some known or unknown things, we are losing users everyday...

It is not correct to say "unknown" Maybe they are known but the owners are not able to recognize the problem. We humans have the habit or remembering only the good thing and brushing the bad things under the carpet. Its important to rectify those problems as well.

Some loyal customers advised us to do some promotions to attract more new users. I am here to look for help, can anyone tell me how can I promote our exchange? Of course we will keep focusing on the technology at the same time.

New users wont be attracted if old users have a problem. The way to get back old users is to take into account what the problems are. Maybe revamp your site and take the suggestions into account. Maybe get a proper PR and Management team to work for you.

[fibrolit]

I'm surprised that a user who has had an exchange since 2013 hasn't had an account on Bitcointalk so far? Also I am surprised that this user did not mention the name of this exchange and did not respond to comments. Maybe it's fake?

[joniboini]

I'm surprised that a user who has had an exchange since 2013 hasn't had an account on Bitcointalk so far? Also I am surprised that this user did not mention the name of this exchange and did not respond to comments. Maybe it's fake?

It's no use to speculate anything, maybe it's fake, maybe it's not, who knows?

Back on topic. OP, you can advertise your site on Etherscan or other popular platforms, such as Coingecko. The exposure is great here, but you also need a lot of money. I think social media promotion is useless unless you can hire someone influential. Stop using social media bounty hunters, they won't bring traffic to your project because they're also promoting 100 others.

But still, are you sure your exchange is not losing the competition because of lack of features, bad customer support, slow trading speed and etc? There is no need for promotion if your exchange is bad, it will be a waste of money.

[KingScorpio]

we are losing users everyday...

People tend to stick with an exchange they have used before.  If you are losing users, it means something is wrong.  Advertising may get you new users, but it won't fix the issue that is causing the users to leave in the first place.

When users leave, offer them something to do a survey and tell you WHY they are leaving.

they are leaving because they are running out of money to gamble around with cryptos what else

[shield132]

To my mind rebranding and massive advertisement while having a great support and fast and reliable service will not only help you to keep current customers, you'll get more and more. Rebrading is key here too with my mind, only advertisement can't help you because people will ask: Where were you 5 years ago? Well, still not a big issue to my mind but I think what I wrote will give you a boost.

[EileenYY]

The whole crypto market doesn't feel well these days, so it's not only about exchange platforms. All crypto projects lose users.
Still, if you have a viable product and a good offer you may still save your boat from drowning. Try the following:

1. Promote your platform on Quora, Reddit and all cryptocurrency-related forums in the relevant topics.
2. Find reputable services with crypto-oriented audience and contact them for cross-promotion.
3. Contact all the coins that are supported by your platforms and ask them to place the link to your platforms in the "exchanges" section.
4. If you already have some audience on social media, run a promo campaign. E.g. "No fees for 3 days for reposting our service on Facebook and Twitter". Duplicate this promo campaign via email marketing.
5. SEO is not dead either. A blog with many keyword-focused articles may attract more audience, but it will require lots of time and efforts. Wordpress+YoastSEO may facilitate the process.

Thank you so much, did you mean that Wordpress+YoastSEO would optimize SEO?

[whythatdo]

you need to do promotions for new users, if not how can they know about you.

[EileenYY]

The user above covered it all in a nutshell but you should start by creating your own thread on marketplace, services, or on service discussion section here in this forum if you haven't already started a thread here. Another good first step to advertise your exchange is to start a signature campaign, reddit campaign or social media campaign if your team can afford it.

Thank you so much.We are trying the ways you mentioned above, but how to start a signature campaign?

[EileenYY]

Our exchange was founded in 2013, in the past 5 years, we did not pay much time or money in its promotion. The whole company were focusing on technology at that time.But now as you know,due to some known or unknown things, we are losing users everyday... Some loyal customers advised us to do some promotions to attract more new users. I am here to look for help, can anyone tell me how can I promote our exchange? Of course we will keep focusing on the technology at the same time.

Well, i think the best option is to promote it with a signature campaign on this forum, campaigns aren't cheap at all, but they are an efficient way to promotion any cryptos related business.

Other way would be with Google and Facebook campaigns, you know those kind of campaigns where you pay each click you get, but those companies say each click is a potential client, so, sometimes worth it.

Thank you for your kind advice, will try.

[EileenYY]

Our exchange was founded in 2013, in the past 5 years, we did not pay much time or money in its promotion. The whole company were focusing on technology at that time.But now as you know,due to some known or unknown things, we are losing users everyday... Some loyal customers advised us to do some promotions to attract more new users. I am here to look for help, can anyone tell me how can I promote our exchange? Of course we will keep focusing on the technology at the same time.

Normal thing to happen which you would really lose up users due to this kind of handling but im still amazed that you do able to sustain for 5 years which we cant see on most exchangers but still even those new do able to get to the top spot because they done the proper way of advertising at the same time giving out the best service among traders in the market. First off, marketing do really matter which you should allocate funds into this one where advertising your exchange into this forum itself will be a good start and as suggested above try to run up a signature campaign, making ANN threads, social medias and all sorts as long it would spread awareness of this exchange but be sure that your exchange would be ready to meet users demands or expectations which can tie up with famous exchangers too if you do like to succeed.

Thank you for your advice, actually we have been the top 3 in our country before, but because some known things we have to rebrand our exchange last year.Thank you again for your patience.

[Maricel2017]

OP i think you already get the answer in your question, this forum is the best forum that almost all your question will be answer by different forum member, looking forward to have the signature campaign to promote your crypto exchange. Good luck to you and your business.