This may actually be the solution for targeting fake news and hive minds that seem to rule social media sites like Facebook.
"Unfairly trained Artificial Intelligence (AI) systems can reinforce bias, therefore AI systems must be trained fairly. Experts say AI fairness is a dataset issue for each specific machine learning model. AI fairness is a newly recognized challenge. The big cloud providers are in the process of developing and announcing tools to help address AI fairness."
If you click on the link leading to a Forbes article, it enumerates what Facebook, Amazon, Microsoft, Google, and IBM are doing with regard to AI fairness. Let's just hope that it becomes successful.