I already saw some news that Cryptophia exchange were sponsoring the race cars so it is kind of advertisement but just the beginning maybe people will come to knows about their product when they do research about it.But surley this is just the growing stage of cryptos and in some years we can see crypto related advertisements everywhere.
That's just a picture of a car with a bancor plate so what's new about that?
Most of the crypto folks that does have car are doing that and putting stickers to advertise crypto voluntarily.
But this is not just a car on road,it looks like a race track so they are sponsoring someone so which is kind of advertisement and it will get much expose since the car races were watching by lot of people so they will research what is that Bancor.