Marketing Bitcoin - What age group should be the ideal target group?

[Kakmakr]

I was thinking about Bitcoin marketing and how we can fast track global adoption of Bitcoin and it suddenly came up that we are currently targeting the wrong age group for this.

The different age groups tend to react differently to marketing based on several factors, namely :

1. Older people tend to resist change.
2. Younger people are risk takers and sometimes even a bit reckless. <Because they have lots of time to recover from mistakes>
3. Older people might be more indoctrinated by fiat based theories and habits.
4. Younger people has grown up with the fast paced internet and ever changing innovation of technologies. 
5. Older people might have been exposed to several "scams" during their life time and might be a bit more cautious of new things.
6. Younger people might have a bit more time to experiment with new things. <Older people have families and jobs to tend to>

I am only listing some of the factors that might influence certain age groups to react differently to exposure to Bitcoin marketing. What age group would you say, would be the ideal target market for Bitcoin marketing?

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[Coyster]

The younger generation I think will be an ideal market target,i will take my country as an example(still a developing country),the older people are often not privy to technological advancements,they often even get sceptical about mobile banking that's making banking system easier,not to talk about bringing to their doorsteps,one thats totally decentralized and not physical,they'll trash it as they are always trying not to fall into the hands of scam.
   But the younger generation are vibrant,as education spreads far and wide,we have come to adopt this technology and due to constant reading and patience,its obvious it's one for the future,the only constraint for the younger ones will be market capital,and it's obvious rewards are proportionate to your investments..
  So in order to catch both the young and the old(in my country),bitcoin education would go a long way to assist the older generation,it will take a while,but knowledge is power,teaching them about this wonderful technology would spur them on to invest in the system....And as for the younger generation,if there could be a sort of body that issues loans out to individuals willing to invest,with a payment to be made with interest...
  My suggestions to attract both generations

[dewildance]

It is necessary to include the people who can identify the project correctly rather than the age range. Nevertheless, the years we can call middle age, the years when people make the right decisions.

[Kakmakr]

It is necessary to include the people who can identify the project correctly rather than the age range. Nevertheless, the years we can call middle age, the years when people make the right decisions.

Yea, this might be a good suggestion based on the fact that Middle aged people have more disposable income to spend on investments, than your younger generation.

The older generation have already invested most of their money into traditional investment options and as I said, most of them are very cautious, so they will not unlock those funds to buy bitcoins.

The Middle aged group also have some time left to recover, if this goes sideways. 

[Gaman]

I think the younger generation are more willing to try something new.  The older generation is already using the current system why do they need to change?

[St4yInTh3D4rk]

The people age range from 25 to 40 are the one we need to impose the bitcoin adoption because most of the time they are the influencing member of the family so if they can understand what is bitcoin then they can teach other age peoples about crypto currencies in their family.Very young people may know what is bitcoin and blockchain but they don't have enough money to invest and their words won't make any sense among the older people who holds large money.

[TheUltraElite]

Here are my suggestions:
1. Younger people are reckless but they are more receptive to change. So a portion of marketing should be through them. They are more useful for affiliate marketing because they are eager to gather their friends and foes to join the network. So this boosts the word and adoption.
2. Older people may resist changes but many of them are against traditional banking systems and some of them are outright thinking them as scam. This is why a lot older people are in this forum having adopted crypto as a means of earning and spending and investing in ICOs. They are a prime target of crypto promotion.
3. Overall whenever you try to promote crypto - you will be faced with questions like - is this a scam? Isnt bitcoin a ponzi? and Bitcoin is criminal's money. These questions tend to dissuade other potential users and should be countered properly and decisively.

[LeGaulois]

Millennial people are definitely the biggest part of the audience to target. They are born with tech and live with tech. Even if the family is poor the children have at least a smartphone. Old people will probably never see Bitcoin becoming massively adopted. Millennials are the one who will participate in the future

[normanz]

I think young people are easier to accept bitcoin, because young people are more likely to accept technology and be prepared for a change.

[franky1]

bitcoin as a currency:
people should market bitcoin to their local shops/merchants first. and then show people that they can buy pizza/toilet roll or car gas with it

no point trying to find people first and then have to overcome the objections of "i cant buy anything with it, gimme my fiat back, btc is useless to me.. i want pizza tonight but no pizza place takes btc"

bitcoin as an investment:
people should market bitcoin to those that actually want to store funds. no point trying to give advise and tell them where to put their money if all they want to do is spend it.


its not as simple as an age demograph. its actually more about individual desires and knowing the abilities of bitcoin the specific person can experience and the desire that person wants to use it for being met.

their is no single sales pitch that fits everyone. its about tailoring the needs and benefits of each person you come into.

this is why you see different adverts of th same product.
old people see an apple advert. its showing facetime so the grandpa can se thir grandchild

youngers people see an apple advert. its showing kids playing a well known game like pokemon go

old people dont want pokemon go, and young people dont want to facetime wrinkly old relatives.

[Nasonn]

I think young people are the best to react positively to change. They are more flexible and yielding unlike the older people who hold on to their old beliefs rather than embrace change.

[oriontab]

I supposed the young are the best group to easily adopt any form of technological innovations for some the reasons you enumerated in addition,They have better access to information,peer-pressure and technology,they want something trendy, less risk aversion and the fact that it appeals to some of their life styles, e.g using cryptos to fund their gaming activiies

[vintages]

Since Bitcoin is a coin for the future, we might feel that the youth should be our main target but I feel all age group shouldn't be left out cause we still need huge adoptaion.

Yes,  the older citizens are quite resistant to changes but it can take few explanation to change their minds though I know it might be hard considering how hard it might be for them to fit into the modern culture.

And also, the younger ones shouldn't be left out,  they are the ones to uphold this currency come many years later.

[squatter]

I am only listing some of the factors that might influence certain age groups to react differently to exposure to Bitcoin marketing. What age group would you say, would be the ideal target market for Bitcoin marketing?

I think it's pretty clear that younger people (millennials and below) are quicker to adopt cryptocurrencies. They have a propensity for new technology -- PC and smartphone adoption was driven by younger generations as well.

And they've also come of age in a time when wages are stagnant and costs of living are quickly rising. The realities of inflationary currency and an unsustainable "perpetual growth" economic scheme are beginning to set in. Younger people have much less money to invest, and they also know that the potential payoff from holding cryptocurrencies far surpasses traditional investment assets.

[dothebeats]

Belonging into the younger generation of this current era, I can say that we are more capable of understanding complex things far from the norms, and most people in their 18-30s are risk-takers, and willing to learn new things for the betterment of our lives. Most people who are already financially sound and secured don't need to change their ways and be aware of disruptive fintech that arises, and also the ones who combat any disruptive tech. Also, millenials and the Gen z would be the ones reaping the benefits of crypto in the future anyways given that they are the pioneers and this world is shifting to a cashless society as well.

[KirunBarber]

this is very interesting, very influential with the market based on the members' age.
young people with emotions that are still unstable may quickly falter, but here we still need a better generation.
to play in the market, with the aim of playing the market quickly I feel more to young members.
 

[Bellator]

Belonging into the younger generation of this current era, I can say that we are more capable of understanding complex things far from the norms, and most people in their 18-30s are risk-takers, and willing to learn new things for the betterment of our lives. Most people who are already financially sound and secured don't need to change their ways and be aware of disruptive fintech that arises, and also the ones who combat any disruptive tech. Also, millenials and the Gen z would be the ones reaping the benefits of crypto in the future anyways given that they are the pioneers and this world is shifting to a cashless society as well.

This has a point. Many people around the world discovers cryptocurrencies due to financial needs. This is aside from their natural inclination of being curious and flexible of trying something new and deviated from norm. If one is already stable in his regular income generating job and busy in his family in his 40's, he would indeed be resistant to change particularly in crypto's volatility. Thus, 18 to 30's would be the ideal age range.

[Rune]

People around the age of 18 -28 id say techy people they are just more willing to understand change when it is tech related

[Kakmakr]

I am only listing some of the factors that might influence certain age groups to react differently to exposure to Bitcoin marketing. What age group would you say, would be the ideal target market for Bitcoin marketing?

I think it's pretty clear that younger people (millennials and below) are quicker to adopt cryptocurrencies. They have a propensity for new technology -- PC and smartphone adoption was driven by younger generations as well.

And they've also come of age in a time when wages are stagnant and costs of living are quickly rising. The realities of inflationary currency and an unsustainable "perpetual growth" economic scheme are beginning to set in. Younger people have much less money to invest, and they also know that the potential payoff from holding cryptocurrencies far surpasses traditional investment assets.

I think most posts points to the younger generation < millennials and below > at this stage, but we should always recognise the fact that there are exceptions to the norm. Your very wealthy older people do not necessarily care about the risks, because they might have multiple other investments for a backup plan.

So, in my opinion we should target < millennials and below > and <Wealthy older people> for now, to kick-start the marketing campaigns  

[chris200x9]

I am only listing some of the factors that might influence certain age groups to react differently to exposure to Bitcoin marketing. What age group would you say, would be the ideal target market for Bitcoin marketing?

It not just based on the age group we can assume that people can take the risk to invest because it all depends on the individual. I know many people who are above 50 years and they are very active crypto traders and involved in this crypto market for more than a few years already. These aged people think more before they invest money but young guys mostly go with the current market sentiment and easily can convenience by saying they got a lot of time to recover their investments.