I've invested in multiple ICO's over the past few years & the majority of them don't have working products. We are essentially funding their entire operations from an idea that they have. When I invest my money I want to invest in something that is further along than just an "idea". For instance, Curaizon is an ICO that has a working product. They've already conducted clinical trials & have showcase how their project is effective. They've built the technology already that will allow their project to integrate into any users phone interface. They are a project that is further along & have something that has proven to be effective. These are the types of things I would look for when investing in this realm of crypto. Why would you want to put your money into something that may not reach a softcap? If the softcap isn't reached, then the project can't go forward and you're essentially SOL!
Links to example project mentioned:
https://www.curaizon.com/https://curatoken.curaizon.com/
