There is good reasons why a project should focus on Reddit presence rather than other channels. I can give you some good information:
- According to
statistics published by ALEXA (website that tracks web traffics) , Reddit is the third most popular website for users in the United States (surpassed Facebook and Amazon) for the actual year 2018.
- According to statistics made by the compagny itself
here, the average monthly active users increased of more than 30% in less than 6 months, from 250M in November 2017, to 330M by April 2018 (which put it on par with Twitter).
- Either according to ALEXA, an average user on Reddit spends over 15min/day, with an average session time of 6min and 25sec.
By searching the web, i found a great guide to Reddit for Marketers which i really like. I thought it may helps your Business:
https://neilpatel.com/blog/reddit-marketing-guide/