The wallet address is connected directly to the user’s email address. According to Quixxi Connect, this allows making crypto payments through methods that people are already familiar with.
What I understood by reading the article is that this new Wallet would work in a similar way to Paypal. And you could request payments by offering only your email.
Certainly, something like that would be very practical. But absurdly insecure and would end up with any privacy you may have. What they want is to attract ordinary people to something more practical. But email is one of the most easily hackable internet tools. I doubt that this company will be successful in this proposal.