SIA needs a lot of marketing to advertise their storage services but their competitors like Dropbox, Amazon A3, Google Drive are too strong and popular. SIA needs to spend many millions of dollars on advertising to become popular.
It's so stupid to compete with the major companies, they have a lot of benefits compared with SIA and all of these customers will be probably go to the major service because they are not stupid because they known that the major service will always provide a very high security, development and research. that gives more guarantee to the users,