It's more like a Scam. The site is made unprofessional. White paper only 12 pages, which really nothing is specified. Pro team nothing not said. Another student decided to make money easily.
I don't see anything wrong with it, as long as they are not doing ICO and they want to help people to earn small coins and YouTubers to promote their video and channel I don't see why you will call it a scam, there are actually a lot of programs similar to this.