Twitter as a marketing tool

Twitter is one of the most visited sites, it has milions of active daily users. It,s tweet and hashtag feautures makes it one of the most powerul tool for online marketing, with twitter you can easily convert a 280-letter copy into an effective and succinct sales pitch.

Twitter is a large network and can enhance your SEO activities. If you have an online business you should understand there is a great deal of free advertising available in the form of optimal search engine rankings (SEO). If you have very powerful SEO your website/tweets will appear on the first page on search engine results, which makes more people view your posts/tweets. If your tweets are very helpful then it will surely help you to establish your online reputation and build a brand online.

Make Your Content More Shareable On Twitter

There are many factors at play when it comes to SEO (Search Engine Optimization) as different search engines update and change their algorithm, but one thing for sure is the more your content is shared, the higher it get's ranked in the search results.

Therefore, it is critical that contents as unique, interesting and well written as possible to increase the likelihood of it being shared, and that you actively encourage sharing by your audience.

Tips to Improve Your SEO Using Twitter

1. Be of Help to Others: Raking 1st on my list is being of help to others, re-tweeting, other relevant posts that can help your followers especially those that are of the same niche with your will help you build your brand and promote your services. Posting links coming from the same site may look like spam and people will think of you as someone who just wants visitors to his site and doesn't care about his followers needs.

2. Brand Name: Let your brand name/username reflect what your brand is all about, this will tell people that you are serious about your brand.

3. Profile / Bio: Your profile picture and your bio will help describe your brand and will stick by every tweet you send out. Let your bio tell and help people understand your brand and also let it contain a link to your website.

4. Hash Tags: Hash tags (The '#' symbol) are like meta data for your tweets, it helps organize tweets and determine the trending information in Twitter. It also allows people find your tweets easily when they search for a particular hash tag.

5. Mentions: Mentioning top influencers on your niche (The '@' symbol folowed by their usernames) makes them notice your posts and more likely to like and retweet your posts to their huge followers if they find it helpful.

6. Links: Putting your links and keywords on your posts will aid your link building activities when they appear in Google's SERPs

7. Tweet Intervals: Posting lots of tweets at once cloggs up your followers stream which will annoy them and may lead to them unfollowing you. It is adviseable to spread your tweets out over the day with a decent time interval.

8. Social share Buttons: Social share buttons is now a requirement to many websites because it allows your website visitors to easily share your web pages to their followers/Friends.

9. Blog Site: Promoting a blog site is a good option too. Blog sites can provide more information to your visitors and is the best place to interact with them, help them, know their thoughts, allow them to share your articles and contribute contents via comments, and also giving them the option to share your articles.

10. Twitter Advertising: Twitter marketing allows you to customize your ad to deliver to the people who matter the most to your business.

11. Tweet with pictures: Tweets with photos/videos get wider reach than plain content.

12. Engage your Followers: Reviewing your followers opinions and criticism and engaging them will also help build your brand

An effective Twitter account will not just help in your SEO, it will also help build your online brand, and increase visibility of your company and brand, by helping to build new connections.

Last but not the least, determine a purpose for your Twitter presence becaues when you have a purpose you will get a direction and only then it is possible to monitor and measure the success.

Only when you have a purpose you will get a direction and only then it is possible to monitor and measure the success.