This could be a really good step into adoption, didn't thought i would ever say this, but crypto needs banks (not the regular ones ofc). It is true that people can save their crypto on hardware wallets, but its the same with real money, they can hide it, why use banks? In this particular situation of EQIbank, having a normal debit account and a crypto saving account with an integrated exchange, what can you ask for more?
an interesting read about why Crypto needs banks:
https://www.fxstreet.com/cryptocurrencies/news/why-is-it-so-hard-to-bank-crypto-201811091211