This is definitely a red flag. It doesn't mean necessarily that this is a virus, but you should pay close attention.
Also, the Voucher Coin term was already used in another project around here:
https://bitcointalk.org/index.php?topic=1856257.0Regarding the announcement, the website looks spammy, full of stock photos, no pictures with the team, or the product (at least designs, not necessarily print-screens). And the use-case for a currency in a CRM it's not as detailed as I would have wanted to.
You should provide a comparison with other CRM providers and show why your product is better and why it will be best for consumers to use your product and not some other CRM client. You should also provide a demo.