I dont think Amazon will ever accept bitcoin as payment .
What everybody afraids off is bitcoin' volatility.
If Amazon company sells from its warehouses
today, let's say $500,000 worth products but in bitcoin,
tomorrow their $500,000 bitcoins could worth $300,000 .
Whos gonna cover the volatility losses ?
To be immune to volatility, Amazon has to sell every day the bitcoin to get $$$$ and i doubt there will be a company willing to buy huge amounts of bitcoins
everyday as long as bitcoin payments are available if there will be massive sells for bitcoin.
Unless they sign a partnership with lets say, Coinpayments but a 3rd party company will want to get its comission + miner fees so the price of a product in bitcoin will be enough expensive to make people to not use this feature.
(Ive seen this on a website with bitcoin alternate payments using a 3rd party company and the prices of the product in bitcoin are WAY TO HIGH, thats why i can't afford to waste to much money on comissions so i would never pay in bitcoin there)
And again, i doubt there will a 3rd party company willing to buy all the Amazon's bitcoins. Luckily the selling in bitcoin volume wont be really high due to its volatility so a 3rd party company could officially buy Amazon's bitcoins everyday .
So Amazon if doesn't find a big, powerful and legal 3rd company (such as paypal) to buy the bitcoins everyday then the bitcoins payments feature wont be available.
I'm pretty sure Amazon have enough money to hire blockchain specialists and analysts so they can accept directly bitcoins, but i think they prefer to have a 3rd company willing to buy the bitcoins everyday to avoid exposure to bitcoin volatility at all.
Theyre seling enough and make huge profit so they dont need profit from the bitcoin increasing price over time (HODL
) but they do not want to lose money from volatility.