It is ridiculous to be tagging one project best, there are some projects in the space now looking to raise money but now there are alot of things to considers, the quality of the team, the uniqueness of the project, the competition in the space, and the most important thing the amount of money they are looking to raise
Yes of course what you said it was important. see now many project with the same concept even there is nothing to distinguish it. as an example of project Exchange platform, such as ico fungus growing everywhere, but now there are not many who could rival the existing exchanges.
since today the cryptocurrency market is just beginning to grow, the need for new platforms and exchangers is growing very fast. On this basis, it is necessary to take into account the real demand for trading platforms and, accordingly, to invest in such projects.