This November was stressful for the cryptocurrency market. The main cryptocurrency fell in price by more than 40%. But such moments are the most interesting for analysts around the world. In times of instability the main behavioral patterns are formed, which allow you to develop a long-term strategy.
That’s why we, GrowthUp Crypto team, want to share with you results on how investors interacted with our mailings during 3 periods: 10 days before the fall, 10 days of the fall and 10 days after the fall. Enjoy!
https://medium.com/@growthup_crypto/crypto-investors-activity-during-the-market-fall-in-november-cf3ee4f28c87General mailing activityhttps://ibb.co/Kr7WVR8Table 1 shows the results of cold mailing on crypto investors, divided into 3 periods.
“Open Rate” shows the ratio of open letters to all sent letters.
“Multipy Open Rate” shows the ratio of letters opened more than three times to all sent letters.
“Answer Rate” shows the ratio of responded letters to all sent letters.
https://ibb.co/Snz6BYKAs can be seen from Picture 1, during the fall of the market the activity of investors did not decrease, and the “Answer rate” even increased by 4 percentage points. A significant drop of all indicators happened only when the market fall had stopped.