Marketing expenses

[Jonking]

in a business there is the so called "Marketing" how can you spread your business without marketing.. You have to invest in Marketing in able to see some daylight in your business.. NO MARKETING NO BUSINESS

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[dddudidd]

surely, if that is the case we will lose, unless they give a promise if the investment in value does not fulfill the requirements, then there must be a return and that is at the beginning of the agreement.

[Script3d]

If marketing expenses don't have a positive return then it shouldn't be done at all. Funds should only be used if it would actually have a positive effect on value

Not all marketing expenses ensures positive return, all of them possess risk, you need to bite the bullet if your want an outcome, it would be either positive or negative, if the outcome is negative then you should approach it on a different way.

[dainoran]

using the funds you have must be very well cared for so that you can avoid the losses that occur, because for now losing funds can occur in seconds. so we must be more observant and careful to use funds.

[babsjoe]

The return on investment in advertising especially bounty campaign should be evident in the bottom line of money raised in a given projected promoted over a period of some time! If no oney is spent nothing should be expected!

[tomahawk9]

Marketing campaigns are a must for every new coin, how else are you suppose to promote a coin? And it's obvious that you don't know if it'll have a positive impact on the price of a coin from the start, but you still have to do it. In most cases, if a campaign is promoting a legit coin then chances are that you'll see some positive effects in the long run, but if it's just another shady pump and dump coin which offers nothing new to the market, then people will see through all the marketing and eventually find out that the coin is nothing but garbage.

[JCviggen]

I’m sure that all projects are initially good at calculating their marketing budget and they know how to organize marketing correctly

[jacafbiz]

If marketing expenses don't have a positive return then it shouldn't be done at all. Funds should only be used if it would actually have a positive effect on value

I think you don't appreciate how competitive the space is now, marketing is the backbone of any successful project because you need to sell your idea to people, that is why Coca cola and most of these big companies spend huge amount of money on market and in ICO contest it is even harder now to get investors to part with their money and need more convincing

[powerman24]

Marketing activities should be like goals - SMART. (specific, measurable, achievable, relevant, and time bound). We know in practice that they are not always measurable and they can have a delayed effect. Anyway, marketing spending should be defined and not overspent.

[ethereumhunter]

If marketing expenses don't have a positive return then it shouldn't be done at all. Funds should only be used if it would actually have a positive effect on value

When we decide on how much money to use for marketing expenses, we need to realize that there is two option you will get.

First, you can get success with your marketing strategy and the second, and you can get fail because your marketing strategy is not good enough to explain to the public.

So you need to make a great marketing strategy to reach your goals, you can fill what people needs, and besides that, you want to introduce your project to them so you can get a huge investor and customer. I see the ICO marketing was almost the same for each project, and I think if one project fails, soon the other will fail too because people will think that the project has run by the same people or teams.

[Accts4u2]

Absolutely. The only reason for marketing in the first place is to increase the amount for money that you are making and if the marketing is not bringing money then there is no way that you should continue doing it. Also you have to make sure that you have adequate budget to actually follow through with the entire marketing strategy