Litecoin made the official announcement that it will become the official partner of the Ultimate Fighting Championship (Mixed Martial Arts Championship or UFC) during the battle between John Jones and Alexander Gustafson, which will be held on December 29 in Los Angeles.
The UFC is one of the main leagues of mixed martial arts (MMA), which was recently created and is actively developing all over the world with broadcasting of fights through the Pay Per View platforms.
As part of the sponsorship, the Litecoin brand will be placed on the walls of the arena, and this is an effective way to increase brand awareness among millions of people.
At the same time, Litecoin is not just a beer brand or clothing line, but an official presentation of future developments.
The Litecoin Foundation has a special sponsorship and marketing program, but usually it was limited to events around virtual currency, for example, the famous Litecoin Summit, the last of which took place in September.
This is not the first time that a cryptocurrency is promoted during a sporting event.
That is a good promotional for Litecoin and they have picked the right big events, we all know the coming fight by Jones is a big one and it's a rematch, if they continue to sponsor big events like this one they can gain their top spot in the future, they should keep it up.
