Of course, any new technology must be thoroughly tested before it is put into commercial operation by users. But alas, from bugs and failures can not be avoided. This happens even with top products from top corporations. But striving for quality is of course necessary!
Well, for this purpose, and will recruit a team for beta testing. And then the developers leave themselves enough time to eliminate the shortcomings and prepare for the commercial launch of the exchange.
Well, yes, as long as the guys are completing the project, then special people check the platform for efficiency, this time can be given to advertising